tHE PROJECT

fat bastard wine: lOVE AND GAMES

Fat Bastard wine is a wine brand known for their edgy name and cute hippo mascot sitting on their wine bottle labels. Our task was to create a campaign across 3 different medias, and the direction we took was representing the wine being the “anti-snob” wine. I acted as the Art Director, taking headlines and putting a voice and visual to them. I strived for making the visuals romantic, aged and witty. The voice was sassy and snarky, so I visually portrayed that.