The project

sHARPIE LIQUID PENCIL: dare to change your mind

Print ads part of an overall campaign for a product Sharpie is not commonly known for, a pencil. A brand that’s otherwise known for it’s permanence, I created the slogan, “Change your mind at Sharpie.com,” emphasizing you can change your mind when you're writing or using this “pencil,” and dare to change your mind about Sharpie as a brand, it's no longer only about the permanence. It may be erasable, but it’s still a Sharpie.